betty crocker

The Challenge is to pick a declining brand and push the parameters of the brand

by positioning it as what it “could” be if it were to embrace a totally new identity.

Without losing the loyalty of our current customer base.

Solution Our product is easy to use. The convience and ease of baking from a pre-made mix will appeal to non-bakers, rushed people who don’t have the need for baking supplies or space in their cupboards but want a customized easy solution to make an occasion special with the guarantee of a perfect cake. The Benefit: Being creative, quickly and easily that allows our user to add their own ingredients using Betty Crocker as a base.